The Interactive Business

Thomson, Portland Direct & Founders Club

"Jan is a pleasure to work with, nothing is too much trouble and she works tirelessly to ensure her clients are satisfied with the work delivered. Her knowledge and experience in direct marketing is excellent and her proactive approach in providing both practical advice and support ensures campaigns are always delivered on time and on budget."

CAROLYN HARDY, MARKETING MANAGER, TUI.

Tui's holiday brands include Thomson Holidays, Portland and Founders Club.
They were under pressure and needed to drive sales in a saturated market by encouraging previous holidaymakers to re-book and to generate extra income
from bookings.

Then 9/11 shook the world.

While most holiday companies pulled all activity, our brave client decided to press ahead with a campaign targeted at previous holidaymakers. Using in-depth personalisation, the campaign included 4.5 million combinations of information,
won many awards and built sales significantly.

previously known as Decifer Solutions Ltd.