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build a house comp knowledge building questions

on site
on site discussion house fhm
Frank Haslam Milan - customer education. solution provides:
A method to educate customers & speed up site development.
An online promotion mechanism, displaying case studies each visit.
An acquisition tool, with the competition pulling in participants.
background objectives solution
An online competition open to all with monthly multiple choice questions increases product knowledge and promotes benefits. Email addresses are flagged to mark progress with the each correct answer building a virtual house (sample only), educating as progress is made, with the winner completing the build ahead of the competition. Registration ensures that with each visit, relevant case studies or event promotions are viewed enroute to the monthly quiz to maximise the benefit of frequent site visits.
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