Dignity

Dignity:

Dignity funeral services offered
highly protected funeral plans
for the over 50's offering better
returns and greater security
than cheaper competitors.

Dignity
Objectives:

To differentiate the value of the product and convey the advantages of what is a complex financial product to their target market and gain customers.

Dignity
Solution:

The solution was a paired back website without drop downs and menus, just 4 panels for each user to select from to follow the stepping stones to conversion, in this way the only see the advantages (and the dis-advantages of competitors) specific to their circumstances. Tracking customer paths would enable Dignity to identify if any drop off which feature they may need to tweak or enhance.

Dignity
Solution provides:

A site targeted site
structured specifically
so each potential customer
can see simply and easily
the relevant benefits of the
product through a simple
customer path page by page,
step by step.

Dignity

Dignity (now Dignity Funeral Services) is a funeral plans provider based on an insurance premium making it a far safer long term investment than cheaper alternatives on the market.

The key here was making a complex financial product a simple one for potential elderly purchasers by only showing them relevant key advantages compared to competitors and giving them a simple ordering system to convert the sale.

Creative strategic online
solutions to business issues.

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The Interactive Business Enterprise Ltd.
2000-2024.

The Interactive Business Enterprise Ltd
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T: 07730 411713

ask@theinteractivebusiness.com

Dignity:

Dignity funeral services offeredhighly protected funeral plansfor the over 50's offering betterreturns and greater securitythan cheaper competitors.

DignityObjectives:

To differentiate the value of the product and convey the advantages of what is a complex financial product to their target market and gain customers.

DignitySolution:

DignitySolution provides:

A site targeted sitestructured specifically so each potential customercan see simply and easilythe relevant benefits of theproduct through a simplecustomer path page by page,step by step.

Dignity

Dignity funeral services offered
highly protected funeral plans
for the over 50's offering better
returns and greater security
than cheaper competitors.

Dignity
Objectives:

Dignity
Solution:

Dignity
Solution provides:

A site targeted site
structured specifically
so each potential customer
can see simply and easily
the relevant benefits of the
product through a simple
customer path page by page,
step by step.