Leeds Community Safety

Leeds
Community Safety:

We were invited to pitch for the
Leeds Community Safety website.

Leeds Community Safety Objectives:

To reassure the community that they were safe in the street, the steps being taken to keep them safe and to start a dialogue in terms of keeping all necessary steps to keep themselves safe.

Leeds Community Safety Solution:

Each user selected the profile that matched them the most and a series of multiple choice questions would then appear for them to see how likely they thought they could be a victim of crime - research proves that if a user interacts with actions they will be far more likely to retain the information given and the odds were much less likely than they would think, instilling reassurance for the user but also starting a dialogue as to additional crime prevention measures they can take.

Leeds Community Safety
Solution provides:

A simple to use, easy to navigate
site full of detailed information
not only targeted so they only saw
what was relevant to them but in a
conversational manner making
them much more open to taking
advice. Much better than the
originally intended data and
statistics of documents for
download.

Leeds
Community
Safety

We were invited to pitch for the Leeds Community Saftey websites back in 2003 - the solution broke new ground at the time when information was usually displayed as documents and statistics.

The brief was to help reassure the community about their safety and to open a dialogue regarding the steps people
could take to maintain their own security. This would reduce
crime and policing costs and just make the community a safer place.

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solutions to business issues.

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LeedsCommunity Safety:

We were invited to pitch for theLeeds Community Safety website.