Founders Club
Website Objectives:

To encourage Founders Club
members to order more
holidays and high revenue
extras through an engaging
website which would give
them a simple Q&A search
mechanism way ahead of
contemporary travel sites at
the time.

Founders Club
Website
Solution:

We created an innovative
virtual resort featuring
doorways to offers and
a decision tree to filter
options and produce fast,
accurate results when
searching for holidays.

Founders Club
Website
provided:

An increase in site visitors
by 330% and such a positive
response from the client
but for the intervention of
9/11 we would have most
likely moved onto develop
their main site.

Thomson Tui

Founders Club is the Executive Travels group set up by Thomson Holidays and we were invited to develop a new website for them to achieve their specific objectives.

Utilising a unique interface and a Q&A decision tree system to dig into holiday selections, combined with a wide array of extras gave members a 'journey' experience which increased holiday sales and site traffic by 330%.

TESTIMONIAL

The site increased visitors by 330%.

"An excellent site with original concepts."

Steve Newland

Thomson Tui

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