Founders Club is the Executive Travels group set up by Thomson Holidays. High in spending but low in numbers they were looking for a way to get personalised preferences and data on customers online following on from their award winning Holiday Countdown direct marketing campaign.
Our concept was an online round the world competition promoting different locations and resorts as week by week the members virtually travelled round the globe to win the 'VIP extras' holiday prize. Giving the customer the options to select a route and resort preference (should they win) and answer specific questions would enable Thomsons to build the individual preference data they needed to target offers and increase sales.