Research showed that customers were under estimating how much product they needed and resorted to drawing up classroom spaces on graph paper to judge the space they needed to fill.
By creating a virtual classroom the customer just entered the classroom dimensions and the system would give them scaled products to allocate into the space 'fuzzy felt' style not only unsuring they purchased the full amount of products but also increase the range of products they ordered by encoding an algorythm that tracked and added related products to the options available, to enable them to cross sell across product ranges as well as increase volumes of individual items sold.