Diamik manufacture and supply education furniture and
bespoke installations to schools, colleges and universities. Research showed that customers were underestimating how much product they needed and resorted to drawing up classroom spaces on graph paper to judge the space they needed to fill. An opportunity there for the taking...
By creating a virtual classroom the customer just entered the room dimensions and the system would give them scaled products to allocate into the space 'fuzzy felt' style not only ensuring they purchased the full amount of products but also enabling cross selling related products across product ranges and tracking each individual customers' purchases to generate scheduled and targeted offers on the release of annual budgets and product lifespan.