FHM

Frank Haslam Milan

Now part of Keepmoat
FHM were contractors
building housing
estates for housing
associations and
public authorities.

FHM
Objectives:

Increase awareness of abilities and the benefits to potential customers and improve the product knowledge of councils and contacts to speed up project
management (an issue that was causing problems on site).

FHM
Solution:

An online competition utilised multiple choice questions to fill the problematic gaps in product knowledge especially with the public sector clients and went beyond the client's expectations by simultaneously promoting the strengths and benefits of choosing FHM. Questions are released on their website with new targeted testimonials and case studies on display every month. Each correct answer builds a virtual house, educating as progress is made, and ensuring return site visits to view more satisfied customers and creative projects with the winner completing the build ahead of the competition.

FHM
Solution provided:

Not only a method to educate
customers and speed up site
development but also an online
promotion mechanism potentially
pulling in new participants
and acting as an acquisition
tool for new business leads.

Frank
Haslam Milan

We were invited to pitch for the FHM website and we identified core issues within their business to tackle both promotion and business issues through the same interface.

An online competition driven by email enabled them to promote relevant projects and also fill the knowledge gap which was acting as a barrier and costing precious time and manpower on projects between supplier and client.

Creative strategic online
solutions to business issues.

Concepts, strategies and methodologies ©
The Interactive Business Enterprise Ltd.
2000-2024.

The Interactive Business Enterprise Ltd
Grosmont House
20 Crag Hill Road
Thackley
Bradford
BD10 0AA

T: 07730 411713

ask@theinteractivebusiness.com

Frank Haslam Milan

Now part of KeepmoatFHM were contractorsbuilding housingestates for housingassociations and public authorities.

FHMObjectives:

Increase awareness of abilities and the benefits to potential customers and improve the product knowledge of councils and contacts to speed up projectmanagement (an issue that was causing problems on site).

FHMSolution:

FHMSolution provided:

Not only a method to educatecustomers and speed up sitedevelopment but also an onlinepromotion mechanism potentiallypulling in new participantsand acting as an acquisitiontool for new business leads.