As an agency Art Director I never lost a creative pitch.
Design Sense from which The Interactive Business evolved began in 1991, the first website we had was called 'ideastospendless.co.uk'.
Need I say anymore?
Everything was all about the most cost efficient solution for the client. GP's make the decision which private hospital they referred patients to so we pooled the resources of three Nuffield Hospitals to provide GPs with free notepad blocks with the advantages of each hospital randomly dispersed within the blocks. Previously their budgets had been spent on advertising, here at a much lower cost they could have the eyes of their target audience seeing their USP every day.
Our clients included countrywide projects for Foto Processing, Prontaprint, Nuffield Hospitals, The Law Society and Bon Marché and local projects for Grant Thornton, Pilcher Homes, Marriott Hotels and Yorkshire Agricultural Society. I'm still producing brand design for our own projects even now.
From an early concept for online recruitment to aid outsourcing for CSI, record responses for BMI healthcare and an ad. for Computers and Finance that was adapted into a microsite and still got enquiries way after the end of the groups publishers. We could see then where the future was leading...