Diamik manufacture and supply education furniture and
bespoke installations to schools, colleges and universities. They were always looking at any ideas for selling more product and were manually searching sales logs to set up offers for those buying a particular product.
By creating a virtual classroom we'd already given them, it was not just a customer aid but by tracking individual sales it enabled cross selling of related products across product ranges, the measuring of product lifespan (some commodities like paint, brushes and pens have a short life) and the timing of access to annual budgets to generate scheduled, targeted offers by email.