Starscents created celebrity fragrances but didn't have the budget for national advertising campaigns.
Starscents
Solution:
By utilising existing fan sites to promote the range we generated 50% of the sales from less than 20% of the budget.
Starscents
Success:
Building on their success, in the second year of operation Starscents extended the range from offering Cliff Richard fragrance to Ronan Keating's too and also added licensed designer jewellery to the range.
Starscents
We created a website and multiple email campaigns for Starscents to promote fragrances for Sir Cliff Richard, Ronan Keating and Arsenal FC.
We generated 50% of the sales from 20% of the budget.
TESTIMONIAL
Over 50% of the sales, from 20% of the budget.
"I cannot recommend him to highly."
Sheila Pickles
Starscents
Creative strategic online solutions to business issues for direct clients and agencies. Creators, designers and developers of our own online businesses.