Thomson Tui

Thomson Tui are one of the UK's
largest tour operators and
Founders Club are their elite
high spending customers.

Thomson Tui
Objectives:

To capture email addresses, to
build individual customer
profiles, to promote targeted
holidays and to increase site
visits and frequency.

Thomson Tui
Solution:

Customers register to play a 'Round the World in 80 days' quiz. The first round the world wins holiday discount vouchers. Responses used to build a customer profile with targeted offers and monthly questions released to coincide with each resort/destination on the journey. 

Thomson Tui
successfully provides:

Detailed data on customers individual holiday preferences, the ability to promote holidays & destinations to specific customers and an increased number of visitors and frequency of visits.

Thomson Tui
80 days quiz